Three Generations
of Trust
What started in New York's Diamond District in 1977 has grown into one of the Southeast's most trusted precious metals and fine jewelry firms. Three generations of the Dawkins family have helped clients build, protect, and pass on real wealth.
From the Diamond District to
the Southeast's Premier Firm
In 1977, Easton Dawkins founded the business in New York's Diamond District — the epicenter of the precious metals and jewelry trade. The mission was simple: offer honest pricing, expert knowledge, and a handshake you could trust.
In 2010, the family relocated to Atlanta as Atlanta Gold & Silver, and rebranded as Alex Lexington in 2018 — named after the family's children. Three generations later, that founding mission hasn't changed — but our capabilities have. Alex Lexington now serves clients across the Southeast with precious metals trading, fine jewelry, and secure vault storage, all powered by technology that makes real asset ownership accessible to everyone.
We've watched gold move from $130 an ounce to over $2,800. We've served families through recessions, booms, and generational wealth transfers. Through it all, one principle holds: your wealth deserves the same care we'd give our own.
The Beginning
Founded by Easton Dawkins in New York's Diamond District. Gold at $148/oz.
Atlanta Roots
Relocated to Atlanta as Atlanta Gold & Silver — serving the Southeast's growing precious metals market.
Alex Lexington
Rebranded and expanded. Named after the family's children. Added INDULGE — fine jewelry and custom design.
Digital Transformation
Launched Maroon — bringing portfolio management, live pricing, and vault access online.
SECURE Vault Storage
As banks exit safe deposit boxes, Alex Lexington opens segregated vault storage to clients nationwide.
Three Pillars of Alex Lexington
Why Maroon?
Maroon is the digital evolution of everything Alex Lexington has built since 1977. Buy metals at live pricing. Store them in our segregated vault. Track your portfolio in real time — even metals you keep at home. Sell back whenever you're ready. All from your phone.
No blockchain complexity. No crypto speculation. Just straightforward precious metals ownership — backed by a family that's been doing this since 1977.
Simplicity Wins
Anyone should be able to buy gold, have it vaulted securely, and own a real asset. We strip away the complexity.
Segregated Always
Your metals are never commingled. Every client has their own bag, their own bin, their own custody record.
Generational Thinking
We build relationships that last decades. Your portfolio is designed to outlive trends, hype cycles, and market noise.
Ready to get started?
Join families across the Southeast who trust Alex Lexington with their precious metals.